The real story is murky and complicated, involving shifting cable TV competition and celebrity chef branding and fickle television audiences. The best quote in the article, though, is from Mario Batali, who explains his recent move from the Food Network to public television as follows:
“They don’t need me. They have decided they are mass market and they are going after the Wal-Mart crowd,” which he said was “a smart business decision. So they don’t need someone who uses polysyllabic words from other languages.”
Okay, a little snooty there, Mario, but funny nevertheless.
The winner in all this? Rachel Ray, who just signed up with the network for a new primetime show called "Rachel's Vacation"