Tuesday, May 27, 2008
Bureau of Alcohol, Tobacco, and Firearms
Both Busch and Miller will be rolling out beer in new camoflage-patterned cans later this summer, an attempt to appeal to their core demographic of 45- to 65-year old blue-collar males, who tend to be big fans of hunting, fishing, and target shooting. And who will soon be losing an inordinate number of beer cans in the woods.
Hat tip to Kate at Accidental Hedonist for the link.
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