Sunday, June 22, 2008

"Eat Local" Jumps the Shark

Oh, yes. I saw it coming. Eating local is going mainstream. This coming Tuesday, Wal-Mart and the South Carolina Department of Agriculture will formally launch a partnership to promote "Certified SC Grown" produce in Wal-Mart stores across the state, kicking it off with a press conference at the Airport Wal-Mart in North Charleston

Speaking at the event will be Ashley Rawl of W. P. Rawl & Sons up in Pelion, SC. The press release for the event describes Rawl as a "local farmer" (though he seems to wear a few hats and sometimes has to also serve as the Director of Marketing). Rawl & Sons products include pre-washed, chopped, and packaged kale, collards, turnip greens and mustard greens grown on their small family farm (only 2,500 acres or so of fields) where the family and a few hundred close friends ship some 35 tractor trailer loads a day from their packing facilities.

Eating local just gets easier and easier!

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