Wednesday, September 10, 2008

Fake Restaurants

By my count, there are at least two national TV commercials in which some lowbrow fast-food joint fakes having a "nice restaurant" that serves its food. First it was Hardees, with their "" bit, where they try to dupe innocent patrons into shelling out $14 for a cut-rate Hardees Thickburger. Hot on their heels, Pizza Hut pretended to serve its pasta at a white tablecloth bistro and captured diners' reactions on film.

Pizza Hut's version turns out to be even more complicated--a triple-fake-out that involves at least three different restaurant names, as explicated over at Population Statistics.

Not to be outdone by its fastfood rivals in mocking hapless consumers on air, Burger King has released as series of "Whopper Freakout" commercials where the restaurant isn't fake, but innocent patrons are lied to on camera just to catch their reaction.

But this trend isn't limited to U.S. restaurant chains. Wine writer Robin Goldstein recently staged a fake Italian restaurant in order to gull Wine Spectator into a questionable award-for-pay brouhaha.

And then Ruby Tuesday's faked blowing up a fake restaurant that they pretended they thought was a Ruby Tuesday's.

Get real, fellas.


John Moss said...

The west coast version of Hardees, Carl's Jr., also has the fake restaurant ads...probably the same ones with a different bag being brought in at the end.

Anonymous said...

So much anger over fast food marketing tactics...really, Mr.'s just food. Don't let it define you.

Robert said...

Who's angry? I find this kind of stuff amusing!

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