"Game Day," a new "below premium" house beer that 7-11 will be introducing to its store shelves. The brand will reportedly be contract brewed by Latrobe, Wisconsin's City Brewing Company.
Interestingly enough, 7-11 entered the private-label beer trade several years back with a short lived brand called Santiago that was supposed to compete with the pricey imports. This time around, 7-11 is going after the low end "below premium" category, where, despite a 4% overall drop in convenience store beer sales in 2009, cheap beer brand sales have actually seen a slight uptick.
Hat tip to A Good Beer Blog.
In my recent post on the origin of the term “package store,” I mentioned that in South Carolina liquor stores are often called “red dot ...
In various parts of the country, retail stores that sell liquor are called by all sorts of different names. When they need a bottle of whis...
Lex Culinaria's Summer Barbeque Challenge asks bloggers to step outside their comfort zones and come up with interesting barbecue dish...