Sunday, April 14, 2013

Early Report in On Beer Milkshakes

I pinged John Schumacher of the Charleston RiverDogs to see how the debut of their beer milkshakes went, and here's the tally from opening night at the Joe: total beer milkshake sales around 250. That broke down into about 100 each for the Guinness Caramel and Palmetto Espresso Porter varieties and about 50 for the Sweetwater Strawberry 420. Schu's take: "Not a bad start!"

The buzz (from the media, that is, not from the 7 ounces of beer in the milkshake) is proving to have legs, too. The beer milkshakes, the peanut butter, pepper jelly, and jalapeƱo bacon burger, and the taco dog were just featured in Esquire Magazine's Eat Like a Man blog as well as ESPN's Fandom blog. I'm still waiting for the first national TV news segment, but that's probably just a matter of time.

If the rain holds off, I'm planning on hitting the Joe for the game tonight against the Augusta Greenjackets and see about giving the new shakes a test drive in an actual game environment.

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